Email analytics and metrics
Open rates are unreliable. Learn which email metrics actually predict business outcomes, how to implement conversion attribution, and how to connect email engagement to revenue.
Build a custom email analytics dashboard from scratch. Learn how to process ESP webhooks, build a data pipeline, and create visualizations that give you deeper insight than any built-in dashboard.
Traditional deliverability monitoring relies on lagging indicators. Learn how AI and machine learning can detect deliverability issues earlier, diagnose root causes automatically, and suggest remediation steps.